Mopar Marks 75th Anniversary: Unveils Four Custom Vehicles

Pietro Gorlier, President and CEO of Mopar, reveals the all-new Mopar 2012 300 marking the occasion at Mopar World Headquarters.

Tuesday, Jan. 31, at its engineering lab in Center Line, Mich., Mopar revealed four custom vehicles, including the Mopar ’12 300, Fiat 500 “Stinger,” Mopar Jeep Compass “True North” and Dodge Dart “GTS 210 Tribute.” Mopar ’12 will be available this summer straight from the factory, while components of the Fiat 500, Jeep Compass and Dodge Dart custom configurations will be available in the fall as stage kits or á la carte from the Mopar catalog.

“Customization is king,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “These head-turning ‘Moparized’ vehicles show how we can go to the next level of personalization. With our best-in-class offerings of parts and accessories, we give our customers every opportunity to further enhance the appearance and performance of their vehicles.”

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