Words by Richard Kratz photos by Richard Kratz, Alex Rogeo and Chrysler Group

We love the Los Angeles Auto Show. It kicks off the auto show circuit for the year and we get to attend on the pre-opening press day. The main advantage is the lack of crowds, there’s no problem with getting clear photos or having to wait in line to sit in a new vehicle. And the manufacturers are smart, they bribe, um, we mean, they provide us with food and beverages—including beer and wine. A happy automotive journalist is good for everyone involved.

This year there was no Chrysler or Fiat related press conference to attend. But that doesn’t mean there wasn’t big news at the show. The news this year is about the RAM division, which is really make a move to become the leader in the huge, and profitable, full size truck segment here in the US. The first item we’re going to cover makes so much sense the wonder is that no ones done it before now.

RAM has introduced the first, and only, light duty half ton pickup truck with a diesel engine. It’s not the mighty 6.7L Cummins engine, that would have been overkill and non-productive. Rather, it’s a new 3.0L V6 engine called the EcoDiesel. And with the 3.0-liter EcoDiesel’s historic debut, Ram customers can enjoy class-leading fuel economy and range, along with torque that is unsurpassed by any full-size truck with a V-6 engine.

The new 3.0L V6 EcoDiesel engine which will be in the first of its kind half ton diesel pickup truck, the 2014 RAM 1500 offers this engine as an option.

“Light-duty pickup owners have long clamored for diesel technology and the time to deliver is now,” said Bob Lee, Vice President and Head of Engine, Powertrain and Electrified Propulsion Systems Engineering — Chrysler Group LLC. “Clean, efficient, prodigious torque and the promise of durability are the hallmarks of a superior truck engine. The EcoDiesel makes good on all counts.”

The new 3.0-liter 24-valve, dual-overhead-cam (DOHC) EcoDiesel is a turbocharged 60-degree V-6. It generates 240 horsepower at 3,600 rpm and makes torque like a V-8 – 420 lb.-ft. at 2,000 rpm – without V-8 fuel consumption.