mopar memos The latest news, rumours & Info!

The Gauntlet is Thrown


Well, the secret is out, Fiat Chrysler Automobiles (FCA) really does understand the DNA of our favorite brand. Elsewhere in this issue you can read about the truly demented Dodge Challenger SRT Demon. Hellcats were made because 485 horsepower SRTs just weren’t enough for us. The Demon is being made, well, frankly maybe just because Dodge wants to make it and slap the rest of the automotive world in the face with a glove pronouncing, “We’ll settle this after sundown, you know the place.”


FCA isn’t stopping there though. Also in this issue are details on the new Jeep Grand Cherokee Trackhawk, because FCA isn’t conceding the over-the-top SUV supercar title to the likes of Porsche, Lamborghini or Bentley. The Demon is laser focused on acceleration and the quarter-mile, the Trackhawk is focused on being the best all-around luxurious, supercar SUV Grand Touring machine you can buy.


You can’t help but be thankful to be a Mopar person this year. A friend asked my why in the world anyone needs a Dodge with 840 horsepower or a Jeep with 707. I quoted Jay Leno to him, “You either get it or you don’t.”


Some have made a big deal, in a negative way (I’m talking to you Automotive News) about the Demon being so “dangerous” that it’s been banned by the NHRA from their sanctioned tracks and therefore should be banned from public streets. Hogwash! Every car that can run faster than 10.0 seconds in the quarter-mile is “banned” from NHRA tracks unless they meet the stringent safety standards of NHRA’s 8.50 certification. I don’t recall seeing anyone or any publication calling for banning the 200 MPH Porsche GT3, Lamborghini Huracan, McLaren 650S, or the 250 MPH Bugatti Chiron. Oh, that’s right; those cars are made by ‘proper’ elite European automotive manufacturers; unlike the Demon, made by a scruffy, dubious looking company in (shudder) Detroit.


Neither is anyone making a fuss about RAM Cummins trucks that are rated to tow in excess of 30,000 pounds. With fuel and a full load of people and cargo onboard a RAM Cummins 3500 crew cab long bed dually weighs over 10,000 pounds. That means that you can go and buy a pickup truck and trailer and drive 40,000 pounds down the highway. That’s half of the maximum allowed 80,000 pounds that an over-the-road big rig can weigh. RAM is pushing the envelope for what a consumer pickup truck is the same way Dodge and Jeep are pushing the envelopes in their markets.


If you read our story on the Demon, you’ll note that we are convinced Dodge is underrating its horsepower. Publications like Automotive News show why Dodge is probably wise to do this. And we also note that AN didn’t bother to tell you that with the purchase of a Dodge Demon the buyer receives a full one day-long session at the Bob Bondurant School of High-performance Driving. FCA is taking its social responsibility seriously.


Do we need the Dodge Challenger SRT Demon? No. Do we want one? Yes. And maybe just for the same reason that was expressed by George Leigh Mallory in 1924 as he prepared to try to scale Mount Everest when asked why he was doing it. "Because it's there," he replied.



MoparMax covers all automotive things Mopar. A new issue of is published on or around the 15th of each month and is updated throughout the month.



CEO, Jeff Burk

Editor & Publisher, Richard Kratz

Managing Editor, COO Kay Burk

Contributing Editor, Chuck Green, Chris Holley

Contributing Writers, Jim Baker Steve Magnante, Geoff Stunkard, Matt Strong, Mark A. Posner



Senior Photographer - Ron Lewis

Contributing Photographers - Tim Marshall, Dennis Mothershed



Director: Casey Araiza





Director: Dave Ferrato





Webmonkey: Axel G.

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Racing Net Source LLC is licensed to use MOPAR, a trademark of Chrysler Group LLC, in the title of the magazine MOPAR MAX. No other connection with Chrysler Group LLC is expressed or implied. The editorial opinions are those of the publisher and do not necessarily represent the views of Chrysler Group LLC.



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mopar memos The latest news, rumours & Info!